Lead generation + AI implementation for B2B
I run Look Consulting from Dubai. Recent receipts: 50% CPL drop at Charterhouse Lombard, full GTM stack for Entity Engine across 11 jurisdictions, member of the Claude Partner Network.
Or follow on LinkedIn — that's where the long-form thinking lives.
Work
Two recent examples. The work is real — same approach across both.
50% lower cost-per-lead
Built and ran a Dubai Golden Visa lead-gen funnel. ~100 qualified leads / month at roughly half the prior cost-per-lead. Three interactive lead magnets (a savings calculator, two quizzes) plus the paid-ads system that sends traffic through them.
Role: Strategy + build + ongoing optimization.
Full GTM stack for a multi-jurisdiction CSP
Three-month done-for-you growth engagement at Entity Engine — international corporate-services platform across 11 jurisdictions. Five lead magnets, paid ads, outbound, attribution dashboard, automation engine.
Role: Strategy + build + execution.
Building
I run Look as an AI-first business. The same operator stack I use on Look is the one I bring to client engagements.
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CEO agent, founding engineer agent, expense bot, mission-control dashboard, DMW (Do My Work) execution system — all in production, all running every day. The same operator approach I bring to client engagements.
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Member of Anthropic's Claude Partner Network. Building Look as an AI Boutique on Anthropic's stack — the implementation work I do for Look is the implementation work I do for clients.
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From interactive lead magnets to custom AI agents, I help B2B businesses ship Claude-powered tools that move actual numbers. Same approach, different stack — the underlying methodology is the same as the lead-gen work.
Writing
Long-form pieces on B2B lead generation, AI implementation, and what it actually looks like to run a small business on Claude. Published on LinkedIn, mirrored here.
Coming soon
On running an AI-first B2B services business when the cheapest test is the one you run on yourself.
Read on LinkedIn →Coming soon
Why interactive lead magnets convert at 8–10% and PDF lead magnets convert at 1–2%, in three case studies.
Read on LinkedIn →Coming soon
What it actually looks like to run customer-facing operations, internal R&D, and pipeline management on a single LLM stack.
Read on LinkedIn →Plus The B2B Lead Gen Playbook as a welcome.
About
I'm Tulsa. I run Look Consulting out of Dubai. Look helps B2B founders and operators cut their cost-per-lead in half through interactive lead magnets, paid ads, and the AI plumbing behind both.
Before Look, I built and sold marketing infrastructure for a string of operators across property, formation, and fintech. The pattern was always the same — generic playbooks flat-out underperform, but the right interactive surface plus a clean attribution loop moves real numbers. Look is that pattern, productized.
I'm also a member of the Claude Partner Network, building Look as an AI Boutique on Anthropic's stack. Half my time goes into client work; the other half goes into shipping the agents, dashboards, and automations that make Look itself run like a 10-person team with one operator.
Two ways to get in touch. The fast way is LinkedIn — that's where the long-form writing lives, and where I reply fastest. The direct way is tulsa.mann@look-consulting.com — goes straight to my inbox, I usually reply within a day.
Keep going
No funnel. Just three durable channels. Pick the one that fits how you read the internet.
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One email per piece of writing. Get The B2B Lead Gen Playbook as a welcome.
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The long-form thinking lives there. Reply, DM, comment — I read everything.
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Goes to my inbox. I usually reply within a day. Best for high-intent questions about your lead gen.